The Journey To Pure
New Zealand maintains a worldwide fame for being a producer of pure and high quality produce. What would possibly come as a shock to many, is New Zealand’s lax pure necessities. There could also be presently no specific legal guidelines regulating pure certification. Whereas companies are nonetheless required to abide by Truthful Commerce Authorized tips, one would possibly technically nonetheless use pure labelling with out adherence to worldwide necessities. Zealong made the selection to hunt third get collectively certification that conforms to worldwide necessities as a dedication to their residence and worldwide shoppers and commerce companions. They’re licensed pure by BioGro which will also be compliant with EU, USDA, and Canadian Pure necessities.
On this dedication to maintain up authenticity and transparency for his or her shoppers, Zealong stands out from the group. Whereas it took 5 years to remodel their land to fulfill pure necessities, they reiterate, “It was very quite a bit worth it – to make sure we’re rising our tea how we anticipate is the suitable method – no compromises.”
Traceability and transparency aren’t merely mere concepts for them. It’s how they do enterprise.
“We don’t take shortcuts, so it has been an prolonged, gradual, and costly course of to verify our tea is 100% pure licensed and completely traceable. In a market full of low price commodity tea, it’s a downside. Fortuitously, people are starting to suppose additional concerning the place their tea comes from, and see the value in premium prime quality teas.”
To The Matter Of Origin
True appreciation for tea ought to start with its origins. As a result of the commerce is plagued with the challenges of environmental degradation, labour shortages and sincere commerce conduct, concern for a tea’s homeland cannot be ignored for a flowery label or fashionable combine. Because of elevated globalisation of our present chains, this problem of traceability has been dropped on the forefront of many acutely conscious shopper minds.
As numerous the world’s prime tea producing worldwide places are being pressured to face the outcomes of these factors, Zealong is taking a additional proactive stance; incubating ideas and methods for a additional sustainable technique to tea manufacturing.
“A acutely aware shopper must seek for tea which is clear concerning the place and the best way it is grown and processed, by means of meals safety and traceability. Nation of origin will also be related to terroir – the environmental components like soil, native climate and terrain – which influences the usual of the tea. A transparent environment free of air pollution will produce a high-quality tea, and full leaf is the proper for a premium brew. For these selecting tea baggage, we moreover advise looking out for a pure, degradable bag free of plastic, staples, bleaches, or glues, and deciding on a tea bag which includes full tea leaves.”
The Zealong workforce emphasises why understanding the origins of your tea is so very important.
“Tea is a sort of drinks that you simply simply really get what you pay for and with enough education and evaluation, you’ll it’s best to positively uncover one factor for everyone. We hope that with our no compromise technique to prime quality that we’ll entice additional discerning tea lovers and encourage others by our story and prime quality.”
Chasing The Imaginative and prescient
From 130 to over 1 million tea vegetation and from the place no tea had been commercially grown sooner than, it’s humbling to take a second and admire how a dream like that of Vincent Chen’s has unravelled. Whereas on a worldwide scale, Zealong’s operations is also considered small, the magnitude of its impression contained in the commerce cannot be underestimated (as seen with their accumulating awards).
“In all probability essentially the most rewarding part of rising Zealong Tea Property must be inserting Waikato, New Zealand on the world’s tea rising map, significantly with quite a lot of the worldwide recognition we have obtained.”
This speaks volumes to any definitely one in every of you in the marketplace looking for to cultivate your private dream.
When requested for one piece of advice they could share with totally different visionaries, the response was this.
“Have an open-minded and quite a few workforce spherical you from the start. Zealong Tea Property would not be what it is proper this second with out the help and enter from of us with utterly totally different backgrounds, be it cultural or in some other case. The Zealong family is made up of such passionate of us from all over the place within the globe who’ve made Waikato their home, and who’re all so proud to tell the world that New Zealand can actually develop wonderful tea.”